Invest. Thrive. Belong

Welcome to Avery County, where business meets beauty and community fuels opportunity

Why Avery?

In Avery County, North Carolina, opportunity is measured not just in economic metrics—but in the quality of life, the strength of community, and the support businesses receive from day one. Here, innovation thrives in the mountains.

Safe, close-knit mountain communities state

Year-round tourism economy

Access to Great education and healthcare

Outdoor lifestyle and cultural richness

Services for Business Growth

Startup Support

  • Free confidential business counseling (via Mayland SBC)
  • Licensing, planning, and permitting guidance

Access to Capital

  • Thread Capital loans ($500 – $5M)
  • Mountain BizWorks growth programs

Workforce & Hiring Help

  • Job placement and training reimbursement (NCWorks)
  • Intern and apprentice partnerships with ASU & Lees-McRae

Ongoing Support

  • Monthly business meetups and EDC mentorship
  • Industry-specific training via NC State IES & Mayland

Avery County’s Economic Pillars

Tourism & Outdoor Recreation

  • $51M annual revenue
  • Home to Sugar Mountain, Beech Mountain & Grandfather Mountain
  • Year-round attractions: skiing, biking, rafting, hiking

Agriculture & Christmas Tree Production

  • Fraser Fir Capital of the World
  • $22–25M in annual revenue
  • Value-added markets in livestock, ornamentals, and produce

Construction & Real Estate

  • High demand for second homes and vacation rentals
  • Over $4.3B in property value
  • Supportive zoning & permitting offices

Living Here

Avery County isn’t just a great place to work—it’s an extraordinary place to live.

Quick Stats:

  • Avg. summer temp: 75°F
  • Crime rate: 14.3 (well below national average)
  • Median home value: $180,000–$300,000

Education Excellence

  • Top 5% NC graduation rate
  • State-of-the-art Career and Tech Education
  • 1:1 device program for all K–12 students

Healthcare Access

  • Charles A. Cannon Memorial Hospital
  • Appalachian Regional Healthcare Network
  • Mental health and behavioral health expansion underway

Community Amenities

  • Public pool, golf courses, community garden
  • Year-round events, outdoor markets, historic venues

Voices of Avery County

“Avery has given us the opportunity to grow with the support of local government and our community.”

Tara Bechard

Wilderness Run Alpine Coaster

“It’s a great place to do business. The people, the beauty, the support—it’s all here.”

Jessica Boone

Linville Falls Winery

We’re grateful for a county that truly collaborates with its businesses.”

Frank Ruggiero

Grandfather Mountain

“Our resort has flourished because of the county’s investment in infrastructure and tourism.”

Talia Freeman

Beech Mountain Resort