Avery County Chamber of Commerce Uplifts a Rebrand: To Connect, Support, and Inspire
The new year invites reflection across the globe. For the Avery County Chamber of Commerce, 2026 marks the launch of a fresh visual identity—one that looks confidently toward the future while honoring the rich culture and history of Western North Carolina.

Discover Avery County, NC
Welcome to Avery County, where the spirit of adventure meets the tranquility of the North Carolina High Country. From the iconic peaks of Grandfather Mountain to the hidden wonders of Linville Caverns, our region offers outdoor enthusiasts and leisure travelers endless opportunities for exploration and discovery. Immerse yourself in the vibrant culture of our 11 unique towns, from the festivals and eateries of Banner Elk to the slopes of Sugar Mountain and the traditions of Crossnore. Adventure abounds with hiking, biking, ziplining, river rafting, and more, while our beloved festivals and events add excitement year-round. Whether you’re savoring local cuisine, exploring scenic trails, or taking in breathtaking mountain views, Avery County invites you to experience its unforgettable magic.


























